If you’ve ever used Grammarly to catch typos in an email, you might be surprised to learn that the company behind it just went through a radical identity shift. On Tuesday, Grammarly announced it’s rebranding to Superhuman—a move that signals something much bigger than a new logo. The company is transforming from a grammar checker into a full-fledged AI productivity platform that wants to compete head-to-head with Notion and Google Workspace.
The timing feels significant. With 40 million people using Grammarly daily, the company is betting that everyone is tired of jumping between a dozen different tools to get their work done.
The Acquisitions That Changed Everything
To understand this rebrand, you need to know about the deals behind it. Last year, Grammarly bought Coda, a popular document and collaboration platform. Then in July 2025, it purchased Superhuman Mail, a sleek email client that people actually pay premium prices for.
That last move was telling—the company decided to name itself after one of its acquisitions. Shishir Mehrotra, who co-founded Coda, is now running the show as CEO. At a press conference, he explained why they’re abandoning the Grammarly name: “People perceive it solely as a grammar tool, when in reality, it is about integrating AI directly into users’ workflows.” In other words, Grammarly had a perception problem. No matter how much the company evolved, it would always be remembered as that tool that fixes your commas.
Meet Superhuman Go: Your AI Sidekick That Actually Understands Context
The real innovation here is Superhuman Go, a new AI assistant that works differently from most AI tools you’ve probably used. Instead of asking you to jump to a special AI chatbot window, Go sits right in your browser and watches what you’re doing.
Here’s where it gets interesting. Go connects to over 100 apps—your email, calendar, CRM, project management tools, you name it. Because it can see what’s happening across all these tools, it can actually help you in ways that make sense. Need to schedule a meeting? It checks your Google Calendar automatically. Want to summarize your last client call? It can pull up the notes. Found a customer issue that needs an engineering ticket? Go can create one directly from the conversation.
“While other AI tools ask you to change how you work, Go learns how you work and meets you there,” says Noam Lovinsky, who leads product at Superhuman. The company has also created something called the Agent Store, where dozens of AI agents are available—think of these as specialized helpers for different tasks.
If you’re already paying for Grammarly Pro ($12 a month when billed annually), here’s the good news: you’ll get free access to Superhuman Go through February 1, 2026. After that, pricing isn’t clear yet. The Business plan costs $33 monthly and includes Superhuman Mail.
Why This Matters: The Fragmentation Problem
Let’s be honest—the modern workplace is a mess when it comes to tools. You’ve got Slack for chat, Gmail for email, Google Docs for writing, Asana or Monday for projects, Salesforce for customer data, and probably five other tools you’re not even thinking about right now. Everyone uses some form of AI now (more than half of workers do), but each tool works in its own bubble.
This fragmentation costs real money. The average company spends $182 every month just on scattered AI subscriptions—that’s $2,184 a year. But the real hidden cost is the time lost: it takes people an average of 23 minutes to refocus after switching between applications. Sixty-seven percent of companies report wasting 4 to 6 hours every single week just shuffling content between different AI platforms.
“Most people spend far too much time managing their tools and jumping between apps instead of doing their work,” says Luke Behnke, who oversees enterprise products at Superhuman. This is the problem that Superhuman is trying to solve—what industry experts call the “context gap.” When AI tools don’t know what you’re doing across your entire workflow, they become less useful.
The Competition Is Heating Up
Superhuman is not the only one pursuing this vision. In addition to productivity, creative tools also exhibit this trend of consolidation. At Adobe MAX 2025, Adobe unveiled a similar strategy that integrated Google Runway, Pika, and Gemini directly into Photoshop and Premiere Pro. The message is unambiguous: the days of using AI tools alone are coming to an end. The future belongs to unified platforms that aggregate AI capabilities, whether for creative workflows or general productivity, rather than specialized single-purpose tools.
In September 2025, Notion released version 3.0, which features AI agents capable of handling hundreds of pages and complex tasks over 20-minute periods. Google has also been proactive, introducing Gemini Advanced to its Workspace plans for business and enterprise clients in January 2025 and integrating AI into Gmail. In October 2025, Google most recently unveiled Gemini Enterprise, which allows companies to develop and deploy their own AI agents for business tasks for as little as $30 per person per month.
The market for AI agents alone is expected to grow from $5.4 billion in 2024 to $7.6 billion in 2025.
Will Consolidation Be Effective?
Here’s the million-dollar question: will companies actually switch to an all-in-one solution, or will they stick with their patchwork of specialized tools? Early data suggests consolidation works. Companies that unified their AI tools reported a 312% return on investment in year one, compared to just 45% for those keeping fragmented systems.
The catch? Making that switch is tough. It typically takes 4 to 8 weeks to fully migrate. Plus, there’s the matter of trust. Superhuman has made it clear that it doesn’t sell user data and won’t let third-party services train their AI models on your content. That might sound like table stakes, but it’s worth knowing as you consider whether to consolidate your entire workflow under one roof.
The Bet
Grammarly’s rebrand to Superhuman represents a serious bet on the future of work. With 40 million users every day and over $700 million in revenue annually, the company has the resources to fully realize this vision. It’s backed by investors like General Catalyst, which put $1 billion into the company in May 2025.
The big question isn’t whether AI-powered productivity tools are useful—it’s whether you’ll trust one company to be your central hub for getting work done. For some teams, the answer might be yes. Others may feel more secure in the well-known chaos of balancing several tools. In any case, Superhuman’s rebranding marks the end of the independent AI tool era. Unified platforms where AI comprehends your whole work life, not just a portion of it, appear to be the productivity of the future.
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